Capabilities / Web & Digital
Web design built to convert.
Story. Speed. Conversion.
Custom web design and development for companies whose site is doing less than it costs. Every page engineered to do two jobs at once. Tell the brand story. Move the visitor. Beauty without performance is decoration, and we do not decorate.
A HAUS XXIV web design engagement covers custom design, UX and UI, hand-coded development, and ecommerce. Most sites take ten to sixteen weeks and ship with a clickable prototype, a WCAG 2.2 AA audit, Core Web Vitals measured against a written budget, and a tested 301 redirect map.
A beautiful website that does not convert is an expensive brochure.
You have fifty milliseconds before someone decides whether to trust you. Most sites spend that window loading a hero video. Then the visitor scrolls past four sections of language that could belong to any company in the category, hits a contact form with nine fields, and leaves.
01 / WHAT WE BUILD
Four capabilities. One build.
Custom design, never a template with your logo dropped in. Every layout is built from your actual content, your actual audience, and the actual decision you need them to make.
WHAT SHIPS
- Custom page designs for every unique template
- Full responsive design at mobile, tablet, and desktop
- Interaction and motion specification
- Design system with reusable component library
- Prototype you can click before anything gets coded
- Content strategy and page-level copy direction
Experience architecture for real humans, tested on real humans. Information architecture, user flows, wireframes, and the interface details that decide whether someone finishes what they started or gives up two steps in.
WHAT SHIPS
- Information architecture and sitemap
- User flows for every critical path
- Wireframes at low and high fidelity
- Clickable prototype for stakeholder testing
- WCAG 2.2 AA audit with a written remediation log
- Keyboard and screen reader testing pass
Hand-built front end, no page builder bloat, no theme you could have bought for sixty dollars. We build on WordPress, headless architectures, and modern frameworks depending on what the project genuinely needs rather than what we feel like building.
WHAT SHIPS
- Hand-coded responsive front end
- Custom CMS build with editor-friendly fields
- Core Web Vitals performance against a written budget
- Technical SEO and schema markup implemented
- Third-party integrations, CRM, and analytics
- Staging environment, version control, and documentation
Storefronts built around the moment of purchase rather than around a theme's assumptions. Product architecture, filtering that actually helps, and a checkout with every avoidable step removed.
WHAT SHIPS
- Storefront design and build on Shopify or WooCommerce
- Product architecture, taxonomy, and filtering
- Checkout optimization and cart recovery
- Payment, shipping, and tax configuration
- Product data migration
- Analytics with full purchase funnel tracking
02 / NO AMBIGUITY
What actually lands in your hands.
Strategy & structure
- Discovery findings and written project goals
- Sitemap and information architecture
- User flows for every conversion path
- Content inventory and migration plan
- Written performance and accessibility budget
Design
- Clickable prototype at desktop and mobile
- Every unique page template, fully designed
- Component library in Figma, handoff ready
- Motion and interaction specification
- Design system documentation
Build & launch
- Fully built site on staging from week one
- CMS configured with training-ready field labels
- Core Web Vitals scores measured against the budget
- WCAG 2.2 AA audit report
- 301 redirect map, if we are replacing an existing site
- Recorded CMS training and written documentation
- 90-day post-launch performance review
03 / HOW A SITE GETS BUILT
Five phases. Ten to sixteen weeks.
You get staging access on day one and a written build note every week. No black box, no reveal meeting where you see the whole thing for the first time and hate it.
01 / 05
01
Discover
We interview your team and your customers, read your analytics, and find where the current site is losing people. Not opinions about the site. Data about the site, next to what the people using it actually say.
Ends with: Findings document, project goals, and success metrics in writing.
02
Architect
Sitemap, user flows, and wireframes. This is where we settle what every page is for and what it is supposed to make someone do. Arguing about structure now costs an afternoon. Arguing about it in development costs three weeks.
Ends with: Approved sitemap, flows, and wireframes.
03
Design
Full visual design against the approved structure, delivered as a clickable prototype rather than flat images. You experience the site before a line of code exists, including how it moves and how it behaves on a phone.
Ends with: Approved clickable prototype at every breakpoint.
04
Build
Front end hand-coded, CMS configured, integrations wired. Staging is live and open to you throughout, with a written note every week covering what moved, what is next, and anything we need from you.
Ends with: Complete site on staging with content loaded.
05
Test and launch
Real devices, real assistive technology, real load testing. Redirects mapped and verified so search rankings survive the move. Then launch, training, and ninety days of watching the numbers with you.
Ends with: QA log, accessibility audit, performance scores, recorded training, and a 90-day review.
04 / WHY THIS HAUS
Three reasons, and the code behind them.
PRINCIPLE 05
Craft over clout
Performance is a design constraint, not an afterthought.
Every build ships against a written performance budget agreed before design starts. Largest Contentful Paint under two seconds, layout shift under 0.05. A site that wins design awards and loads in six seconds has failed at its actual job.
PRINCIPLE 07
Conviction over convenience
Accessibility is default, not an upgrade.
WCAG 2.2 AA on every build with no line item attached, including full keyboard and screen reader testing. Agencies that sell accessibility as an add-on are selling you the option to exclude people, and we are not going to offer you that option.
PRINCIPLE 02
Educate. Don't dictate.
You will be able to run this site without us.
The CMS gets designed for the person on your team who did not attend a single meeting. Fields in human language, guardrails against accidental breakage, live training we record for whoever joins next year.
05 / THE STACK
- WordPress
- Advanced Custom Fields
- Next.js
- React
- Astro
- Shopify
- WooCommerce
- Sanity
- Tailwind CSS
- GSAP
- Vercel
- WP Engine
- Cloudflare
- Figma
We pick the stack for the project, not for our convenience. A small business does not need a headless architecture and three services to keep paying for. An enterprise content operation does. We will tell you which one you are and show the reasoning.
Replacing an existing site?06 / STRAIGHT ANSWERS
Web questions, answered plainly.
A focused site for a small business or nonprofit typically runs in the low to mid five figures. A larger marketing site with custom templates and integrations runs mid to high five figures. Enterprise builds go into six. The variable is almost always the number of unique templates and the integration work, not the page count. We give you a real range on the first call.
Ten to sixteen weeks for most builds. The two things that stretch a timeline are content and decisions, and both of those live on your side. We tell you exactly what we need from you and when, in writing, at the start.
Both, depending on the job. WordPress with a custom-built theme covers most marketing sites well and keeps your team independent. Headless or a custom framework makes sense when performance demands are extreme or the site is really an application. We recommend based on your team and your budget, not on what we prefer to build.
They will if the migration is handled properly, and they frequently do not when it is not. We map every existing URL to its new destination, preserve page-level metadata and structure, and monitor rankings daily for thirty days after launch. This is the most common way a redesign quietly destroys a business, and it is entirely preventable.
Yes, and that is the design goal. Editable content lives in clearly named CMS fields with guardrails that stop an accidental change from breaking a layout. You get live training, recorded, plus written documentation. No retainer required to change your own words.
Is your site working or just sitting there?
Send us the URL. We will tell you the three things costing you the most, before you have spent anything.