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HAUSXXIV
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Capabilities / Marketing & Growth / SEO

Search authority that compounds.

Fix. Build. Compound.

Technical SEO, content architecture, and local search built into the foundation instead of bolted on after launch. The only channel where the work you did last year is still paying you this year.

Get a search auditSee what ships

HAUS XXIV SEO covers technical SEO, content and search intent architecture, local search, and reporting. Technical fixes typically move rankings within four to eight weeks. New content targeting competitive terms takes four to six months to establish and twelve months to reach its ceiling.

Most SEO is a monthly invoice attached to a ranking report nobody reads.

Twenty keywords you never chose, moving up and down by two positions, next to a traffic number going gently up and a revenue number going nowhere. Meanwhile the site loads in four seconds, half the pages are competing with each other for the same query, and nobody has looked at the site architecture since it launched.

01 / WHAT WE BUILD

Four capabilities. One compounding asset.

The foundation nobody sees and everything depends on. Crawl architecture, index management, page speed, structured data, and the internal link graph that decides which of your pages Google treats as important.

WHAT SHIPS

  • Full technical audit with fixes ranked by impact and effort
  • Core Web Vitals remediation against a written budget
  • Crawl, index, and canonical management
  • Schema markup implementation and validation
  • Internal link architecture plan
  • Redirect mapping and migration protection
See how we build sites search-ready

Keyword volume is a vanity metric when the intent behind it does not match anything you sell. We map queries to what the person is actually trying to do, then build pillar and cluster architecture so each page has one job and no two pages fight for the same query.

WHAT SHIPS

  • Keyword and intent map assigned page by page
  • Pillar and cluster content architecture
  • Cannibalization audit and consolidation plan
  • On-page optimization for existing pages
  • New long-form content at an agreed cadence
  • Content refresh schedule for pages already ranking

For anyone whose customers search with a city attached. Google Business Profile, citation consistency, review architecture, and location pages that are genuinely different from each other rather than the same page with a city name swapped in.

WHAT SHIPS

  • Google Business Profile build and optimization
  • Citation audit and cleanup across directories
  • Review generation system and response guidance
  • Location pages built with genuinely distinct content
  • Local schema markup
  • Map pack ranking tracking by location

A live dashboard rather than a monthly slide deck built to look like value. Rankings by cluster, organic traffic by intent stage, conversions from organic, and the revenue attached where the tracking allows it.

WHAT SHIPS

  • Live dashboard, accessible any day, not monthly
  • Ranking movement grouped by keyword cluster
  • Organic conversions and revenue attribution
  • Monthly written read with next actions
  • Quarterly strategy review with your decision-makers

02 / NO AMBIGUITY

What actually lands in your hands.

Month one

  1. Full technical audit with prioritized fix list
  2. Keyword and intent map assigned page by page
  3. Cannibalization audit
  4. Competitor search visibility analysis
  5. Twelve-month roadmap with expected timing per initiative
  6. Live dashboard, configured and handed over

Ongoing

  1. Technical fixes implemented, not just recommended
  2. On-page optimization at an agreed page cadence
  3. New content published against the intent map
  4. Existing content refreshed on schedule
  5. Internal linking maintained as the site grows
  6. Monthly written read and quarterly strategy review

03 / HOW SEARCH GETS BUILT

Four phases, then it never stops.

The first ninety days are foundation work you only do once. After that it is a loop, and the loop is where compounding actually happens.

Everything. Crawl, speed, index status, structure, existing rankings, content inventory, backlink profile, and where you are quietly competing with yourself. We find what is already broken before we suggest anything new, because fixing usually beats adding.

Technical remediation first. Speed, crawl issues, broken structure, missing schema, cannibalization. This phase alone moves rankings on most sites, and it moves them before a single new page is published.

Content architecture against real intent. Pillar pages, supporting clusters, and internal linking that tells search engines what you want to be known for. Every new page has one job and does not compete with a page you already have.

Refresh what is ranking, expand what is working, cut what is not. Year two should cost less and return more than year one. If it does not, something in the foundation was wrong and we go back and find it rather than publishing more on top of it.

01 / 04

  1. 01

    Audit

    Everything. Crawl, speed, index status, structure, existing rankings, content inventory, backlink profile, and where you are quietly competing with yourself. We find what is already broken before we suggest anything new, because fixing usually beats adding.

    Ends with: Written audit with every fix ranked by impact and effort.

  2. 02

    Fix

    Technical remediation first. Speed, crawl issues, broken structure, missing schema, cannibalization. This phase alone moves rankings on most sites, and it moves them before a single new page is published.

    Ends with: Fixes implemented and verified, with before and after scores.

  3. 03

    Build

    Content architecture against real intent. Pillar pages, supporting clusters, and internal linking that tells search engines what you want to be known for. Every new page has one job and does not compete with a page you already have.

    Ends with: Published pages against the intent map, with links wired.

  4. 04

    Compound

    Refresh what is ranking, expand what is working, cut what is not. Year two should cost less and return more than year one. If it does not, something in the foundation was wrong and we go back and find it rather than publishing more on top of it.

    Ongoing: Monthly written read, live dashboard, quarterly review.

04 / WHY THIS HAUS

Three reasons, and the code behind them.

PRINCIPLE 02

Educate. Don't dictate.

Bad news comes first, from us.

If rankings dropped, that is the first paragraph of the report, with the reason and the plan. Reports designed to obscure a bad month are the oldest trick in this industry and the reason most people distrust SEO agencies by default.

PRINCIPLE 05

Craft over clout

We do not chase keywords you cannot win.

Ranking you for a term with no commercial intent is easy and worth nothing. We would rather own twenty queries that produce revenue than four hundred that produce a chart. You will see the reasoning behind every target before we commit to it.

PRINCIPLE 12

AI is a tool. Not a shortcut.

Content is written and edited by humans.

We research faster with AI and draft rougher with it. Nothing gets published that a person did not write and another person did not edit. Google has spent two years getting good at telling the difference. We don't replace evolving. We replace laziness.

05 / THE TOOLS

  • Google Search Console
  • Google Analytics 4
  • Ahrefs
  • Semrush
  • Screaming Frog
  • PageSpeed Insights
  • Schema.org
  • Looker Studio
  • Google Business Profile

Every tool and property stays in your name and your billing. If we part ways you keep the historical data, which is the single most valuable thing an SEO engagement produces and the thing agencies most often take with them.

See the full Marketing & Growth discipline

06 / STRAIGHT ANSWERS

SEO questions, answered plainly.

Technical fixes can move rankings within four to eight weeks because you are removing something holding the site back. New content targeting competitive terms takes four to six months to establish and twelve to reach its real ceiling. Anyone promising page one in thirty days is either lying or planning to rank you for phrases nobody types.

A one-time technical audit with a prioritized fix list starts in the low four figures. Retained SEO with implementation and content starts in the low five figures monthly, because below that we can recommend things but not actually do them, and recommendations nobody implements are the most common form of wasted SEO spend.

No, and neither can anyone else honestly. Nobody controls the algorithm. What we commit to is the work itself, the timeline, and reporting that tells you the truth every month. Any agency guaranteeing a specific position is either targeting terms with no competition or preparing to redefine success later.

It is changing what winning looks like rather than ending it. AI answers are assembled from sources, and the sites being cited are the ones with clear structure, real expertise, and content organized around genuine questions. That is the same work, aimed slightly differently. Structured data and a clean FAQ architecture matter more now than they did two years ago, not less.

Yes, most of our SEO work is on sites built elsewhere. If we hit a limitation the platform cannot get past, we will tell you plainly what it is costing you and let you decide, rather than quietly billing around it for a year.

Paying for SEO and not sure what for?

Send us the URL and your last report. We will tell you what is actually happening, in plain language, before you owe us anything.

Get a search auditOr see the full marketing discipline